XXV Habanos Festival 2025: The World’s Most Prestigious Cigar Event

Havana once again becomes the cigar capital of the world as the XXV Habanos Festival 2025 takes place from February 24 to 28. This year’s edition promises to be an unforgettable experience, featuring exclusive cigar releases, visits to legendary plantations and factories, expert-led seminars, curated pairings, and the iconic gala nights.

One of the major highlights this year is the 15th anniversary of Cohiba Behike, one of the most prestigious lines in the Habanos portfolio. To mark this occasion, the festival will feature special tastings, panel discussions, and a grand tribute during the Gala Night.

Additionally, the festival introduces the Gran Torcedor Contest, a competition where Cuba’s finest cigar rollers will showcase their craftsmanship. This new addition celebrates the skill and dedication of the torcedores, who are responsible for the unmatched quality of Cuban cigars.

Monday, February 24 – Festival Opening

The event begins with the Commercial Fair, one of the most significant gatherings in the premium tobacco industry. This year, over 60 companies from 10 countries will present their latest products and innovations, making it a prime networking opportunity for distributors, retailers, and enthusiasts.

In the evening, the festival’s Welcome Night will take place at the Cubanacán Protocol Hall, celebrating 150 years of Romeo y Julieta. Attendees will enjoy a formal evening featuring live music, exclusive pairings, and the presentation of a special commemorative edition of this historic cigar brand.

Tuesday, February 25 – Exploring the World of Habanos

The International Seminar kicks off, featuring in-depth discussions on the evolution of Cuban cigars, innovations in production, and insights from leading industry figures.

A major highlight of the day is the Habanos World Challenge, a competition where cigar enthusiasts put their expertise to the test in different categories related to the history, craftsmanship, and enjoyment of Habanos.

Additionally, attendees will have the opportunity to visit renowned cigar factories such as El Laguito, Partagás, and H. Upmann, where they will witness firsthand the meticulous craftsmanship involved in producing authentic Cuban cigars.

Wednesday, February 26 – The Roots of Cuban Tobacco

The focus shifts to the origins of Habanos with an exclusive visit to Vuelta Abajo, Cuba’s most prestigious tobacco-growing region, located in Pinar del Río. Here, growers and experts will guide visitors through the intricate process of cultivating, harvesting, and curing the finest tobacco leaves.

This year introduces the Gran Torcedor Contest, where Cuba’s most skilled cigar rollers will compete for the title of the best torcedor, adding an exciting element to the festival’s agenda.

That evening, the Midweek Celebration will take place at the historic Salón de los Pasos Perdidos inside Havana’s Capitolio Nacional, dedicated to H. Upmann, a brand known for its refined and elegant cigars.

Thursday, February 27 – Exclusive Pairings and Experiences

A day packed with must-attend conferences, including:

• A tribute to 35 years of La Casa del Habano, the global network of franchise stores offering premium cigar experiences.
• A deep dive into 15 years of the Cohiba Behike line, one of the most prestigious cigar lines produced by Habanos S.A.

For those who appreciate pairings, Habanos Moments will feature specially curated events at various La Casa del Habano locations across Havana, pairing select Habanos with premium spirits and gourmet selections.

The Commercial Fair also concludes on this day, marking the last chance to explore and engage with exhibitors presenting rare cigars and cutting-edge industry innovations.

Friday, February 28 – The Grand Finale

The final day of the festival features the Habanos World Challenge Grand Finale, where the top competitors from earlier rounds will compete for the title of the ultimate Habano expert.

The festival concludes with the spectacular Gala Night, dedicated to 15 years of Cohiba Behike, and featuring:

• The prestigious Habanos Awards, recognizing key individuals who have significantly contributed to the cigar industry.
• Live entertainment and fine dining experiences.
• The traditional Humidor Auction, where collectors can bid on unique, handcrafted humidors, with all proceeds going toward Cuba’s public healthcare system.

For those seeking an ultra-exclusive experience, the Habanos Private Selection program offers a unique opportunity for serious collectors. Available only to individuals who acquire a humidor at the festival’s auction, this program provides:

• Priority access to rare and highly sought-after vitolas from brands such as Cohiba, Trinidad, Montecristo 1935, Romeo y Julieta Línea de Oro, and Partagás Línea Maestra.
• Personalization options, including custom cigar bands, packaging, and seals for a truly unique collection.
• A handcrafted, high-end humidor, allowing buyers to choose from premium materials and finishes, making it a true centerpiece of any collection.

This exclusive program ensures that collectors not only acquire rare Habanos but also enjoy a fully customized and luxurious cigar experience.

For 25 years, the Habanos Festival has been the most significant event in the cigar world, uniting collectors, industry leaders, and cigar enthusiasts in a celebration of Cuban craftsmanship and tradition. Whether you are a seasoned aficionado or just beginning your journey into the world of premium cigars, this festival offers an unmatched experience.

With exclusive launches, expertly curated pairings, and a prestigious setting, the XXV Habanos Festival 2025 is set to be one of the most memorable editions yet. Whether attending in person or following along from afar, this week promises to celebrate the very best that the world of Habanos has to offer.